They have sensors on your body these pretend to be fitness assistants, but really they’re “extraction tools”. Every millisecond of every day, multiple unaccountable companies are analysing “your laptop, your phone, a web page, the street where you live, an e-mail to your friend, your walk in the park… your interests and tastes, your digestion, your tears, your attention, your feelings, your face.” But let’s take a look at what her book explains to us:īig tech companies like Google and Facebook know far more about us than we could hope to know about ourselves.
To allow us to get our bearings in this brave new world, Shoshana Zuboff has created a monster of her own - a 525 page book detailing the terror of surveillance capitalism.įor the opening paragraph of a book review, that might’ve seemed a bit intense. All of us feel it, vaguely, but very few people can actually describe the Lovecraftian beast that has slipped its tentacles into our homes, into our minds.
Ours is a society built on manipulation, addiction, and inescapable, undetectable tyranny.
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